Interactive site plans that update themselves.

Stop emailing a designer every time a unit sells. Planpoint turns your real estate site plan into a live, interactive masterplan your whole team can update in seconds, with availability, pricing, 3D and 360° built right in.

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Nine (9) things that separate a site plan that sells from one that just sits there

We've watched a lot of these get built, including some that didn't work. The gap between a masterplan that shortens a sale and a masterplan that's just a nicer picture usually comes down to a handful of decisions, most of them made in an afternoon by someone who wasn't told they mattered.

Flip each example to see the version that performs better.

Colour

Green does not mean available

The traffic light is the reflex, and it fights you. Red reads as a warning, so your sold inventory looks like a problem instead of proof that people are buying here. Green reads as neutral background because every interface on earth uses it for "fine, carry on."

Give available the loudest colour you have, which is usually your brand accent. Let sold go quiet without disappearing. And never carry the meaning in colour alone, because roughly one man in twelve cannot separate your red from your green.

Inventory

Leave the sold lots on the plan

The instinct is to hide them so the project looks full of choice. It backfires twice. Buyers notice the gaps and ask what was there, and a plan showing sixty percent sold is the strongest scarcity argument you will ever make without saying a word.

There is one exception. If you are two lots from closing out a phase, an empty-looking plan reads as abandoned rather than exclusive, and it is worth switching to a waitlist view.

The lot card

The card has one job, and it is not to tell them everything

Someone hands you the full data sheet and asks for all of it on hover. You end up with fourteen rows of six-point type that nobody reads, on a card that covers the lot they were trying to look at.

The card exists to get a decision: is this one worth opening. Status, price, size, one image, one button. Frontage, easements, HOA fees and lot premiums all belong in the detail view, where there is room for them.

Phasing

An unreleased phase is a lead form, not a blank space

Most plans crop phase two out entirely, which makes the community look smaller than it is and quietly throws away the people who would have waited for it.

Draw it as an outline. Say when it releases if you know, say "date to come" if you don't, and put a register-interest action on it. You now have a list of warm buyers before you have inventory, which is the cheapest lead generation available to you.

Legend

A legend that filters is a search tool

Almost every site plan has a legend sitting in the corner doing nothing. Make its entries clickable and it stops being a key and starts being the thing people use to narrow a hundred lots down to four.

Put it where it survives a phone screen. A legend that scrolls off below the fold is decoration with extra steps.

Points of interest

Every pin you add competes with the lots

Someone in marketing will want the grocery store, the two schools, the transit stop, the dog park, the trailhead and the coffee place. Add them all and the buyer's eye has nowhere to land, which means it lands on nothing.

Pick the handful that actually close deals on this project. The rest can live in a neighbourhood section further down the page, where they are still doing SEO work without stepping on the plan.

Mobile

Design for a thumb before you design for a monitor

A lot polygon that is comfortable at 1400 pixels wide is about eight pixels across on a phone. Your buyer is on a phone, having arrived from Instagram, and cannot hit lot 9 without hitting lot 8 first.

Two fixes, and you want both. Pinch-zoom that genuinely works, and a list view underneath that presents the same inventory as rows big enough to tap. The list is also the part search engines can read.

Orientation

Tell them which way the backyard faces

This one is nearly free and almost nobody does it. Buyers comparing two similar lots often decide on afternoon sun in the yard, morning light in the kitchen, or which windows look at the neighbour's garage.

A north arrow costs you nothing. Marking rear-yard exposure on each lot costs you one column in a spreadsheet and answers a question your sales team fields every single weekend.

The quiet cost of a site plan that can't change

Everyone knows the static plan is a hassle. What's less obvious is how many separate problems come out of that one file, and how few of them look like a design problem when they land on your desk.

Every change goes through someone who isn't in the room

A lot sells. Someone emails the designer. The designer edits the JPG, exports it, sends it back. Someone re-uploads it. Days go by, and by the time the file is live another lot has sold. Your most important sales asset spends a good part of its life describing a project that no longer exists.

Three versions of the truth, all in circulation

There's the plan on your website. There's the one printed on the wall of the sales trailer. And there's the PDF a broker downloaded in March and is still forwarding to clients. They disagree. A buyer arrives asking about a lot that went firm six weeks ago, and your rep has to open the conversation by correcting them.

The masterplan shows geometry when the buyer is asking about availability

A static site plan is very good at telling you where the streets go. That is almost never the question.The buyer wants to know which lots are actually free, what they cost, which model fits, how big the yard is, and what's behind the back fence. None of that is on the image, so every one of those questions becomes a phone call, a contact form, or a bounce.

Phasing has no good static answer

Phase 1 is sold out. Phase 2 releases in spring. Phase 3 is a shape on a survey. Put everything on one image and you get calls about lots you can't sell yet, plus buyers who think the good ones are gone. Show only what's live and a 300-lot community looks like a cul-de-sac. Make separate images per phase and you're now maintaining three files instead of one.

And you learn nothing...

A JPG produces no signal at all.You can't see which lots got attention and which never got a click. You can't tell whether people compared two models and picked one, or opened the plan and left in four seconds. You can't tell whether the premium lots are being ignored because they're priced wrong or because nobody can find them.

What you need before anyone can build it

The thing that delays these projects is almost never the software. It's waiting on a file from a renderer who has moved on to the next job, or discovering that the lot numbers in the artwork don't match the lot numbers in the spreadsheet.

Get ready

What you need before anyone can build it

Six questions. You will get back what you already have, what is missing, and a brief you can forward to your renderer, your designer or your CRM administrator. It works the same whether you build with us or with somebody else.

What are you working from?
Do you have vector shapes for each lot?
Where does availability live today?
Content for each model or unit type?
How is the project phased?
How many lots or units in total?

    Your asset brief

    Send this to whoever produces your artwork and your inventory data.

    
  
    

  
    Nothing here is specific to Planpoint. The formats named below are what any interactive site plan needs, so the brief is worth sending even if you end up building elsewhere.
    

  

    

    Site plan, masterplan, plat map: what people actually mean
    Nobody in Real Estate agrees on the vocabulary, which makes it hard to shop for. Here is what the words mean, and what people ask us before they spend anything.
    1
    What is an interactive site plan?
    A site plan is the top-down view of a development showing how lots or buildings sit on the land. Making it interactive means the shapes on that image become clickable, and what they show comes from a database instead of being painted on. That is the whole idea. Everything else is a variation on it.
    4
    Do we need 3D?
    Often, no. 3D helps when the thing you're selling is hard to picture from above: elevation changes, view corridors, a tower's relationship to a park, anything where "which one has the better outlook" is the deciding question. It also helps when the competition down the road has it and you're being compared side by side.
    2
    What is the difference between an interactive site plan and an interactive masterplan?
    Mostly scale, and mostly geography."Masterplan" usually means the whole community: several phases, more than one product type, roads, parks, amenities, sometimes retail. "Site plan" tends to mean one parcel with lots on it. In practice the software is the same and people use the words interchangeably.
    5
    Does an embed hurt our SEO?
    Not if you handle it properly, but there's a real thing to know here and most vendors won't tell you. Content inside an iframe is not indexed as part of your page. Google reads it as a separate document. So if the only place your lot names, model names, prices and availability exist is inside the embed, that page has almost nothing for search engines to read.
    3
    Is a plat map the same thing?
    Close, but a plat map has a legal life that a site plan doesn't. A plat is the recorded subdivision document filed with the county or municipality. It carries surveyed boundaries, easements, setbacks and legal descriptions. Its job is to be correct in a courtroom.
    6
    Does it work on phones?
    This is a better question than it sounds, and it's worth testing rather than accepting an answer. Plenty of site plans are built at desktop dimensions and shrunk. The polygons become too small to tap, the hover cards have nowhere to go, and the legend scrolls off. On a project where most traffic arrives from Instagram, that's most of your traffic.
    Benjamin Sternthal, a real estate apartment developer using Planpoint
    "Planpoint not only provides us with an easy-to-use platform to present floor plans to potential buyers and tenants with a unique variety of features that benefits their journey. It also enables your sales team to work more efficiently while increasing the absorption speed of projects in their respective markets."
    Benjamin Sternthal, President and Founder of Kodem
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